About Us

Rhianon Lovelace
Growing up around horses, as a young teen Rhianon worked on a Sports Horse Stud, breeding and developing youngsters and competing around the country. She also took on "Rescue Cases" and developed them so they went on to a future of a loving, successful and competitive home.
She competed at the British Finals of British Dressage on a four year old that was home bred but orphaned by his mother. She still has a keen eye for overlooked horses with huge potential which has turned into rescuing neglected, mistreated animals from Stallions to Chihuahuas.
She had a successful decade long career as a Strength Athlete, becoming the most decorated female in history, winning World Strongest Woman three times and retiring as the Pound For Pound Strongest Woman on the planet. To this day her Deadlift World Record is one of the longest standing and unchallenged records in the sport at 283kg at 62kg.
During this time she developed Kaos the company in 2018, which started as a gym and has grown to be one of the most recognised Worldwide, and progressed with what is now a major international clothing and equipment Company. Following that was an Events Promotions Company running competitions all over Europe, and a Worldwide Live Streaming company focusing on professional sport entertainment with now an Equestrian Equipment Company brought to the World this year!

Chloe May
Growing up around horses Chloe now manages a high quality Producers Yard, which houses HOYS winners and youngsters, and is known for producing year after year high quality Competition Horses.
Chloe backed and broke for them before starting an apprenticeship at 15 under the Pros there, going on to be head girl for them at 18, running the yard ever since.
Currently owning two horses herself, Chloe also coaches a range of riders, specializing in Show Jumping and behaviour problems.
We have several products released in tribute to her hard work and hilarious quotes. A true inspiration to women everywhere, Chloe embodies work ethic, long-term dedication, commitment and represents a true passion for horse welfare and development.